HomeBusinessBattlefield 4 lighting tech...

Battlefield 4 lighting tech firm wins £1 million to help make movies

The Technology Strategy Board — a public body tasked with stimulating the UK’s economic growth by supporting “innovative” businesses — has awarded lighting middleware company Geomerics a £1 million grant to help it adapt its Enlighten real-time graphics rendering technology for use in the film industry. “Real-time computer graphics technology can now meet the quality demands of both film and television,” stated Geomerics director Dr. Chris Doran in a press release announcing the award. “Providing our lighting technology to big screen filmmakers enables them to deliver movies with compelling visual experiences faster and for less money with the quality that moviegoers expect. This will be a dramatic shift in the industry’s production practices.” The money is expected to fund Geomerics’ efforts to develop new ways of efficiently rendering real-time graphics, animation and lighting for producing movies and other media. The company has seen notable success licensing out its Enlighten global illumination technology, which is supported by contemporary hardware like Sony’s PlayStation 4 and licensed for use in software like Unity, Battlefield 4 and EVE Online. Geomerics pitched the project last year, as part of a competition held by the TSB to dole out up to £14 million in grants to projects that “stimulate innovation” in the UK’s digital media market. The middleware company was later acquired by ARM, but still qualified to receive the TSB grant.

Most Popular

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More from Author

Epic Games Store enables gifting

Newsbrief: After seven years since its launch, the Epic Games Store...

Nexon CEO believes every game company is now using AI

Speaking to Japanese publication GameSpark, Nexon CEO Junghun Lee said that...

Sony unveils Japanese-language-only PS5 at $350

Newsbrief: Sony has announced a Japanese-language-only PlayStation 5 with a suggested...

Square Enix wants to use gen AI to automate QA by 2027

One of Square Enix's goals for the next few years is...

Read Now

Epic Games Store enables gifting

Newsbrief: After seven years since its launch, the Epic Games Store has enabled gifting between users.As announced yesterday, players can now purchase and send games directly to friends via Epic. The act is simple: pick a game, select "Buy as a Gift," select the recipient, choose whether...

Nexon CEO believes every game company is now using AI

Speaking to Japanese publication GameSpark, Nexon CEO Junghun Lee said that he thinks "it's important to assume that every game company is now using AI."This was in the context of being asked about the impact of generative AI technology in regards to Nexon's future projects—a tech which...

Sony unveils Japanese-language-only PS5 at $350

Newsbrief: Sony has announced a Japanese-language-only PlayStation 5 with a suggested retail price of 55,000 yen, which equals to roughly $350.Announced during the State of Play Japan held on November 11, the company called the announcement "something very special for the Japanese market." The model, which is...

Square Enix wants to use gen AI to automate QA by 2027

One of Square Enix's goals for the next few years is to use generative AI to "automate 70 percent of QA and debugging tasks in game development," which the company aims to do by the end of 2027.The goal, spotted by VGC, was detailed in the company's...

Becoming One with Nature Takes Time and a Lot of Yoga says Pauline Jacobs

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Contributing to a Brighter Future by Volunterring For Environmental Societies

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Letting Loose and Having Fun in the Rural Villages Along the Seine in France

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Exploring the Coral Reefs to Understand How Pollution Has Impacted Aquatic Life

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Cultivating an Entire Garden Over the Course of a Year and Growing it to Maturity

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Hitchhiking from one Side of the Country to the Other while on a Tight Schedule

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

What Happens when you Lose Yourself in an Unknown, Foreign Country? Advice and Tips

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Take a Deep Dive into the Alternate Lifestyle of Paris, France, with Kelly Laurence

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...