As the free-to-play game market grows ever more crowded, innovation and originality are at a premium. How do you create a game that stands out from the crowd?

The folks at Spry Fox have some thoughts on the matter, and they’re worth listening to since the studio is known for successfully launching interesting free-to-play games like Alphabear, Triple Town, Realm of the Mad God and more.

During a panel discussion at GDC 2013, Spry Fox’s Daniel Cook, David Edery, and Ryan Williams walked attendees through the process Spry Fox uses to prototype, release, and maintain updates for its latest games, and how they reinvent their business model on a regular basis. 

It was a charming, informative talk that’s well worth watching. If you missed it in person, you can now watch the whole thing for free (though with admittedly dodgy video quality) over on the official GDC YouTube channel.

About the GDC Vault

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